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Share why you think #VUMCRocks

VUMCRocks sunglassesYou may have noticed members of Vanderbilt University Medical Center’s talent operations team sporting snazzy sunglasses or posing with selfie sticks inscribed with the hashtag #VUMCRocks. It’s all part of a recruitment initiative to attract the best and the brightest talent to VUMC by employees sharing what makes VUMC an awesome place to work.

“We have such a unique culture at VUMC and in Nashville,” said Megan Groover, director of Talent Operations. “We have an amazing story to tell and our hashtag links what a great place VUMC is to work with the excitement of living in Music City. It truly rocks to live and work here.”

The talent team has piloted the hashtag at new hire orientation each week over the past few months. They encourage new employees to take a photo with a message card and post it on social media with the hashtags #VUMCRocks and #FirstDay. 

“New hire engagement is key because they can show others that they are excited to be joining VUMC and gives their family, friends and social connections a glimpse into their new workplace,” Groover said.

Employees who posted their first day selfie were entered in a drawing to win a prize, which ranged from tickets to the Nashville Sounds and Nashville Predators games to tickets to concerts.

The group rolls out the hashtag promotion to the rest of the Medical Center at the VUMC Employee Picnic. Employees are invited to stop by the VUMC Talent Operations table, post on social media why they love working here using the hashtag #VUMCRocks. Everyone who posts and uses the hashtag will get either a pair of sunglasses or a cell phone popsocket.

But any time is a good time to share your positive experiences working at VUMC, so post, tweet and snap why you think VUMC is a great place to work and use the hashtag #VUMCRocks. Don’t forget to tag @vanderbilthealth.

“Our goal is to give employees a way to show why they love working here, and at the same time help potential candidates — and current employees — see some of the great aspects of working in various roles and departments. By sharing our experiences using a common hashtag, it tightens our community of 20,235. It taps into that sense of pride to tell a collective story,” Groover said.